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ChingYang Lin
Dear Hiring Manager,
My name is Benjamin. I’m an experienced Marketing specialist with expert-level working knowledge of digital marketing, social marketing, web-traffic optimizing and e-Commerce operations. I'm a self-motivated person with good patience, which I always proud of to be able to work under great pressure.
To be able to contribute my skills in challenging situation is the most important thing at this point in my career. I’ve spent several years working as a BU Lead and marketing director, and learned many valuable skills and lessons during my time . I was put in many challenged situations and projects, including booking platform, FMCG market and right now MVNO industry, I was able to always discover the key metrics and winning strategies to help my team and I reaching our goals.
I also worked with many different people across different team and backgrounds and enjoyed the diversity of it, I believe communications is one of the most important skills in today's culture, I always form a very strong bond with my group members and is able to lead in a methodology way like PDCA and OGSM, I believe these experience help me thrive in a leading role and prepared me for a bigger challenge.
Taipei City, Taiwan
電商效益優化
In charge of E-commerce and crowdfunding lead optimization, including CPC advertisement, landing page design and brand image positioning , during 2021-2023, I've helped build and manage over 20 different campaigns , managed over 20 million budgets and generated over 100 million in revenue.
UVCLIIN群眾募資案
Work as a project owner. In charge of survey design, CPL optimization, landing page optimization, also in charge of influencer relationships , media purchasing, generating over 11 million during the campaign on FlyingV
https://www.flyingv.cc/projects/25460
餐飲品牌
Creating a traditional Taiwanese cuisine as e-Com based brand , in charge of brand image developing, product launching & brand positioning , and initiate and executing 360 marketing and business strategies, creating over 14 million GMV in the first year.
籃球品牌粉絲團
https://www.facebook.com/unleashnba
Started in 2014, I created this fan page to raise the awareness of proper basketball training technique, I've contacted different coaches across the world and help translate and editing their videos, and eventually helped collab & help selling their training programs and equipments in Taiwan.
In 2014 -2015, I grew this fan-page from 0 to 170,000 followers, in our best month we're able to generate 2 million sale in training program and events.
html / css / js / react
Self-taught front end language, and is now able to using html/css/js and React.js framework to create a RWD website form scratch, also familiar with Rest API.
PAIX群眾募資專案
日本最大募資平台Makuake
Helped manage and campaign for a backpack crowdfunding project in Japan, I was part of the CPC campaigning and landing page design team. We're the first Taiwanese team to campaign in Japan.
美國最大募資平台Kickstarter
Helped manage and campaign for a backpack crowdfunding project in USA, I was part of the CPC campaigning and landing page design team. We're the first Taiwanese team to campaign in the USA.
工作經歷
6月 2022 - 二月 2023
AsiaYo Marketing Manager
- Responsible for AsiaYo's Taiwan hotel and BnB business.
- Able to work with different departments, including business analysts, managements, finance and RD team to create a successful business plan.
- Evaluating the technical feasibility requirements and proposing testing/validation features for our App.
- Analyzing web / app traffics & advertising budget, to create a winning marketing strategy.
- Established and executed successful marketing campaigns, help boost monthly sale to 220% growth rate.
- Collaboration with Banks / Brands / KOL / Illustrator & IPs, to create a creative and unique campaign for potential customer.
- Developing and budgeting for yearly strategies, and planning to achieve annual revenue target and gain market share.
- 項目負責人：主要負責台灣的民宿和飯店項目，包含異業合作洽談，廣告採買策略和行銷活動策劃與執行，於疫情期間創造YoY 200%的成長。
- 產品規格溝通：與PM和RD團隊合作討論PRD，開發新篩選功能上線，包含篩選機制、邏輯，和跨部門需求溝通等，為該項目帶來新的成長契機。
- 網站成效分析：透過GA4和Looker Studio等工具，進行進站時機、用戶搜尋行為和訂購時間和地區分析，降低廣告花費12％，並且有效解決庫存缺乏的問題。
- 異業合作：與華南、玉山等銀行和其他知名企業品牌如晶華酒店等聯名，放大品牌聲量，創造訂房平台的知名度。
- 年度預算與活動規劃：規劃並掌握該項目整年度的行銷活動，與合作夥伴建立良好關係，透過議題的帶動和檔期活動的規劃，創造民宿/飯店與訂房平台的雙贏局面。
12月 2015 - 2月 2022
Founder
沃全有限公司
- Founder and sole owner for the company.
- Responsible for design, develop and deploying brand & new products's business strategies.
- Able to grow our yearly revenue from NTD $0 to NTD $32M in a year, 60M in 2018.
- Formulate and achieve a successful supply chain in car-part / car accessory / household products and sports training items.
- Build up a very successful social media campaign, able to grow our sports brand fan page from 0 to 170,000 subscriber across Facebook & Youtube in a year, reach over 1 million people per month during the campaign.
- Responsible for implementing analytics tools that utilize the data pipeline to provide actionable insights into customer acquisition and business plans.
- 商業流程建立：負責公司的產品開發和供應鏈建立，包含日常用品 / 車用品 / 清潔用品 / 加熱食品等，從開發製造到生產出貨一條龍的流程建立。
- 績效領導與管理：領導公司於三年期間達到年度6000萬營收，經手的廣告費用超過一億元，年度淨利率為12%，於2016-2019連續四年成長並獲利。
- 電子商務管理：從媒體採買與廣告投放策略，社群行銷至電子商務網站架設等均親自操作，品牌粉絲團成長至17萬人，總曝光量每月達百萬人次 ; 電商網站透過數據優化與A / B Tesing，將轉換率由0.8％提升至4.2％; 廣告投放的部分，最高單月投放金額超過300萬元，並且ROAS為高於業界標準4.2。
- 群眾募資：負責主導群募商品的上架和頁面設計，最高募資金額在台灣為1100萬元，在美國KickStarter則為750萬元。
9月 2014 - 11月 2015
Marketing
DADA SUPREME
- Responsible for discovering market insights / marketing plans to suffice customer needs and company's KPI.
- Responsible for planning for brand events and new products launches, partnering with shopping department and grow our YOY to 34%.
- Responsible for developing strategic relationships with stakeholders.
- Collaboration with global & local partners, in 2014 we invite NBA superstar Tracy McGrady and Penny Hardaway to Taiwan and held an exhibition game, create over 1M revenue in ticket and merchandise sales.
- Work closely with design director and re-lunch DADA's most famous sneakers the spreewell spinner.
學歷
2012 - 2014
高雄科技大學
文化創意產業
2008 - 2011
嘉南藥理大學
應用外文
技能
- Adobe Photoshop
- Adobe Illustrator
- JavaScript
- After Effects
- css+html
- Digital Marketing
- Brand Management
語言
- English — 專業
